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"MATCHA REVOLUTION & NAGASAKI" Written by Taku Maeda

"MATCHA REVOLUTION & NAGASAKI" Written by Taku Maeda

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Founder and CEO of Maeda-en, Taku Maeda published his first book "Matcha Revolution & Nagasaki".

The background of the 21st century "Matcha Revolution", the emergence of matcha latte and matcha ice cream, and the secrets of the global matcha boom are all here in this book.
Read this book and find out what the 400-year cycle theory of Japanese tea innovation is!

・The dialogue between the president of “Ippodo” (a long-established store in Kyoto) and Taku Maeda of Maeda-en U.S.A. about the world of Japanese tea in the 21st century.
・Tracing the history of Japanese tea, and find out how tea in any era can trace its origins to Nagasaki. The fact is that the “Matcha Revolution” is spreading explosively around the world and started from Nagasaki.
・First public release of buried US Library of Congress historical materials about Japanese green tea.

    【Table of Contents】
    Foreword: Global Warming and the World History of Tea (by Junichi Himeno)
    Special Discussion: Tradition and Innovation of Tea Culture - A Message to Gen Z (by Masakazu Watanebe (CEO of Ippodo) and Taku Maeda (CEO of Maeda-en))
    Part 1: The Matcha Revolution Began in Nagasaki
    Part 2: Discussion "World History of Tea: From Nagasaki"
    Part 3: Library of Congress Collection

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    【Author Biography】

    Taku Maeda
    Born in Nagasaki City, Japan, in 1956.
    Graduated from Keio University and lived in the United States for 40 years.
    At the age of 28, he quit his job and started a company after a “reckless” trip to the United States with the aim of developing Japanese tea around the world.
    Since then, based in the United States, he has produced and exported Japanese tea and matcha-based creative products to more than 40 countries around the world.

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    Book Size: B5 (7 1/4" x 10 1/8")
    Page Count: 213 pages
    Language: Japanese
    Published: May 2023
    Publisher: Nagasaki Bunkensha
    ISBN: 978-4-88851-389-0 C0063

    【Appeared in Newspapers】 *Click the title to see the articles.

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    ITEM CODE: #13890

    IMPORTED BY: G.T JAPAN, INC. (MAEDA-EN)

    IRVINE, CALIFORNIA, 92606 U.S.A.

    http://www.maeda-en.com

    TOLL FREE 1-866-MAEDAEN

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