"MATCHA REVOLUTION & NAGASAKI" Written by Taku Maeda
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Founder and CEO of Maeda-en, Taku Maeda published his first book "Matcha Revolution & Nagasaki".
The background of the 21st century "Matcha Revolution", the emergence of matcha latte and matcha ice cream, and the secrets of the global matcha boom are all here in this book.
Read this book and find out what the 400-year cycle theory of Japanese tea innovation is!
・Tracing the history of Japanese tea, and find out how tea in any era can trace its origins to Nagasaki. The fact is that the “Matcha Revolution” is spreading explosively around the world and started from Nagasaki.
・First public release of buried US Library of Congress historical materials about Japanese green tea.
【Table of Contents】
Foreword: Global Warming and the World History of Tea (by Junichi Himeno)
Special Discussion: Tradition and Innovation of Tea Culture - A Message to Gen Z (by Masakazu Watanebe (CEO of Ippodo) and Taku Maeda (CEO of Maeda-en))
Part 1: The Matcha Revolution Began in Nagasaki
Part 2: Discussion "World History of Tea: From Nagasaki"
Part 3: Library of Congress Collection
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【Author Biography】
Taku Maeda
Born in Nagasaki City, Japan, in 1956.
Graduated from Keio University and lived in the United States for 40 years.
At the age of 28, he quit his job and started a company after a “reckless” trip to the United States with the aim of developing Japanese tea around the world.
Since then, based in the United States, he has produced and exported Japanese tea and matcha-based creative products to more than 40 countries around the world.
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Book Size: B5 (7 1/4" x 10 1/8")
Page Count: 213 pages
Language: Japanese
Published: May 2023
Publisher: Nagasaki Bunkensha
ISBN: 978-4-88851-389-0 C0063
【Appeared in Newspapers】 *Click the title to see the articles.
- The Nagasaki Shimbun 長崎新聞 (April 15, 2023)
- The Japan Food Journal 日本食糧新聞 (May 8, 2023)
- The Nishi Nippon Shimbun 西日本新聞 (May 16, 2023)
- The Japan Agricultural News 日本農業新聞 (May 31, 2023)
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ITEM CODE: #13890
IMPORTED BY: G.T JAPAN, INC. (MAEDA-EN)
IRVINE, CALIFORNIA, 92606 U.S.A.
http://www.maeda-en.com
TOLL FREE 1-866-MAEDAEN
Founder and CEO of Maeda-en, Taku Maeda published his first book "Matcha Revolution & Nagasaki".
The background of the 21st century "Matcha Revolution", the emergence of matcha latte and matcha ice cream, and the secrets of the global matcha boom are all here in this book.
Read this book and find out what the 400-year cycle theory of Japanese tea innovation is!
・Tracing the history of Japanese tea, and find out how tea in any era can trace its origins to Nagasaki. The fact is that the “Matcha Revolution” is spreading explosively around the world and started from Nagasaki.
・First public release of buried US Library of Congress historical materials about Japanese green tea.
【Table of Contents】
Foreword: Global Warming and the World History of Tea (by Junichi Himeno)
Special Discussion: Tradition and Innovation of Tea Culture - A Message to Gen Z (by Masakazu Watanebe (CEO of Ippodo) and Taku Maeda (CEO of Maeda-en))
Part 1: The Matcha Revolution Began in Nagasaki
Part 2: Discussion "World History of Tea: From Nagasaki"
Part 3: Library of Congress Collection
-------------------------------------------------------------------
【Author Biography】
Taku Maeda
Born in Nagasaki City, Japan, in 1956.
Graduated from Keio University and lived in the United States for 40 years.
At the age of 28, he quit his job and started a company after a “reckless” trip to the United States with the aim of developing Japanese tea around the world.
Since then, based in the United States, he has produced and exported Japanese tea and matcha-based creative products to more than 40 countries around the world.
-------------------------------------------------------------------
Book Size: B5 (7 1/4" x 10 1/8")
Page Count: 213 pages
Language: Japanese
Published: May 2023
Publisher: Nagasaki Bunkensha
ISBN: 978-4-88851-389-0 C0063
【Appeared in Newspapers】 *Click the title to see the articles.
- The Nagasaki Shimbun 長崎新聞 (April 15, 2023)
- The Japan Food Journal 日本食糧新聞 (May 8, 2023)
- The Nishi Nippon Shimbun 西日本新聞 (May 16, 2023)
- The Japan Agricultural News 日本農業新聞 (May 31, 2023)
..........................................................................................................
ITEM CODE: #13890
IMPORTED BY: G.T JAPAN, INC. (MAEDA-EN)
IRVINE, CALIFORNIA, 92606 U.S.A.
http://www.maeda-en.com
TOLL FREE 1-866-MAEDAEN
