{"title":"Book","description":null,"products":[{"product_id":"matcha-revolution-nagasaki","title":"\"MATCHA REVOLUTION \u0026 NAGASAKI\" Written by Taku Maeda","description":"\u003cdiv class=\"desc-t\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFounder and CEO of Maeda-en, Taku Maeda published his first book \"Matcha Revolution \u0026amp; Nagasaki\".\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe background of the 21st century \"Matcha Revolution\", the emergence of matcha latte and matcha ice cream, and the secrets of the global matcha boom are all here in this book.\u003cbr data-mce-fragment=\"1\"\u003eRead this book and find out what the 400-year cycle theory of Japanese tea innovation is!\u003c\/p\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e・The dialogue between the president of “Ippodo” (a long-established store in Kyoto) and Taku Maeda of Maeda-en U.S.A. about the world of Japanese tea in the 21st century.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e・Tracing the history of Japanese tea, and find out how tea in any era can trace its origins to Nagasaki. The fact is that the “Matcha Revolution” is spreading explosively around the world and started from Nagasaki.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e・First public release of buried US Library of Congress historical materials about Japanese green tea.\u003c\/span\u003e\u003cbr\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"desc-b\" data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003e【Table of Contents】\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eForeword:\u003c\/span\u003e Global Warming and the World History of Tea (by Junichi Himeno)\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eSpecial Discussion:\u003c\/span\u003e Tradition and Innovation of Tea Culture - A Message to Gen Z (by Masakazu Watanebe (CEO of Ippodo) and Taku Maeda (CEO of Maeda-en))\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003ePart 1:\u003c\/span\u003e The Matcha Revolution Began in Nagasaki\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003ePart 2:\u003c\/span\u003e Discussion \"World History of Tea: From Nagasaki\"\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003ePart 3:\u003c\/span\u003e Library of Congress Collection\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e-------------------------------------------------------------------\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003e【Author Biography】\u003c\/strong\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0258\/6309\/4358\/files\/Taku_Maeda_Headshot_240x240.png?v=1688163741\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0258\/6309\/4358\/files\/Taku_Maeda_Headshot_240x240.png?v=1688163741\"\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eTaku Maeda\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eBorn in Nagasaki City, Japan, in 1956.\u003cbr\u003eGraduated from Keio University and lived in the United States for 40 years.\u003cbr\u003eAt the age of 28, he quit his job and started a company after a “reckless” trip to the United States with the aim of developing Japanese tea around the world.\u003cbr\u003eSince then, based in the United States, he has produced and exported Japanese tea and matcha-based creative products to more than 40 countries around the world.\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan\u003e-------------------------------------------------------------------\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBook Size:\u003c\/strong\u003e B5 (7 1\/4\" x 10 1\/8\")\u003cbr\u003e\u003cstrong\u003ePage Count:\u003c\/strong\u003e 213 pages\u003cbr\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e Japanese\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e May 2023\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Nagasaki Bunkensha\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 978-4-88851-389-0 C0063\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003e【Appeared in Newspapers】\u003c\/strong\u003e *Click the title to see the articles.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0258\/6309\/4358\/files\/The_Nagasaki_Shimbun_20230415.pdf?v=1690236920\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Nagasaki Shimbun 長崎新聞 (April 15, 2023)\u003c\/span\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0258\/6309\/4358\/files\/The_Japan_Food_Journal_20230508.pdf?v=1690236942\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Japan Food Journal 日本食糸新聞 (May 8, 2023)\u003c\/span\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0258\/6309\/4358\/files\/The_Nishi_Nippon_Shimbun_20230516.pdf?v=1690236962\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Nishi Nippon Shimbun 西日本新聞 (May 16, 2023)\u003c\/span\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0258\/6309\/4358\/files\/The_Japan_Agricultural_News_20230531.pdf?v=1690236898\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Japan Agricultural News 日本農業新聞 (May 31, 2023)\u003c\/span\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e..........................................................................................................\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eITEM CODE: #\u003cstrong\u003e13890\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIMPORTED BY: G.T JAPAN, INC. (MAEDA-EN)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIRVINE, CALIFORNIA, 92606 U.S.A.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ehttp:\/\/www.maeda-en.com\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTOLL FREE 1-866-MAEDAEN\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e..........................................................................................................\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"maeda-en","offers":[{"title":"Default Title","offer_id":45370613924157,"sku":"13890","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0258\/6309\/4358\/files\/MATCHAREVOLUTION_NAGASAKI_front.jpg?v=1784673668"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0258\/6309\/4358\/collections\/general_br_pc_result_6084639f-fb45-4542-a288-7c7a1a33141a.webp?v=1784652963","url":"https:\/\/maeda-en.com\/collections\/book.oembed","provider":"Maeda-en","version":"1.0","type":"link"}